A study done by Spotify and Nielsen shows how people in India relate to music and artists.
The study called “Culture & Audio Streaming Trends” mentions the various music streaming trends and listening habits of Indians.
39% Indians who are Spotify users listen to music because they follow their musical artists.
Of which, 15% are also likely to follow their favorite artists on social media.
13-17 age group of Indians listen to music because they want to spend their time and improve their mood.
25-29 age group listen to music as they want to stay motivated and remain engaged.
By Sahana Iyer