Branded content, also called as sponsored content, is a post or story that is paid by a company or brand to reach out to more users on the internet.
Now social network Instagram has announced some interesting features for branded content on its platform.
The photo-messaging app has introduced the branded content tag to Reels and will also launch the same to LIVE.
This means Instagram is providing flexibility to advertisers to make their branded content advertisements in Stories easily to tap and watch. Product tags are also being worked upon by the app for promoting branded content.
Beginning with Reels, businesses and creators will now be able to utilize the branded content tag in Reels.
Just few days back, Instagram announced a redesign for the home screen giving more focus to Reels and Shop