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Antar Agni launches ‘Restore Love’ to bring old damaged garments back to life

Antar Agni launches ‘Restore Love’ to bring old damaged garments back to life

The last three months have been a great leveler, a reminder that our differences are only skin deep and sometimes, not even that. The world has been obsessed with owning more, and throwing the old away, a direct affront to our oldest Indian values of saving and passing on. Nature demands a course correction and at Antar-Agni they intend to deliver with an ongoing effort called ‘Restore Love’ where your old damaged garments are brought back to life. Where they treat, refurbish or bring back to life, enhance as per occasion, the existing garments that you own.

Restore Love holds the connotation of cyclic, circuitous change- what better way to describe our bond with clothes. Reflect on the time you were a child and received hand me downs from an older sibling, think about making it yours, and then the joy of seeing a younger family member make it theirs. Irrespective of intentions, as Indians, this idea of demanding the least from the earth is tied to our foundations, and Restore Love is our effort to bring that magic into 2020. This is a rejection of seasons and trends for the comfort of a garment that sparks joy, and becomes a rich part of your life story- all while being conscious of the earth. If you have ever owned an Antar-Agni garment that needs a little more love- bring your piece to them and they will make sure you have your old friends back, maybe in a new avatar, may be enhanced for your occasion if you so choose.

The idea comes from founder Ujjawal Dubey’s favorite jacket and old memories of the Indian household. “We have always believed in the slow life and this idea has been brewing for a while now. Slow down life and let it grow on u and in this case the evergreen-ness of the clothes.”
“I have a jacket that has lasted me a greater part of a decade. I’ve overdyed it a few times, sewn-in buttonholes, and reconstructed sections of it. Every week I wear it, it takes on greater meaning and ensures a little less consumption. It would be such a great joy to create this for others to reimagine those special pieces within their wardrobe”, shares Ujjawal.

If you have an Antar-Agni that has been hurt or damaged or needs enhancement in any way possible write to them and they will make sure that the love doesn’t fade. Allow that cut on the fabric, damage, or alteration be your window into reinvention.

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