Client servicing is basically ensuring that the company ensures to meet the needs, demands and requirements of a client on timely basis.
Today we will talk about an online gifting website which promises to help you find the perfect gift, provide personalised gifts to your loved ones, same-day delivery and has listed gifts to present on Diwali and Bhai Dooj on its main page of the website recently. You can check out for birthday and corporate gifts on the gifting website.
However, one of the clients who made a purchase on the website is really unhappy about the service by the website.
The client whom we are talking about here is a well-known person in the PR industry, but he didn’t find the website to stay true to its services.
His expectations from the gifting website company fell short when his calls were unanswered by the customer support despite repeated attempts.
The lesson we learn from this story is we need to prioritize our clients on top always if we don’t want to face criticism for our products / services and also to get a good name in the market for our business.
By Sahana Iyer